High Impact Selling Skills for FMCG

Today’s marketplace is highly competitive and every organization is looking for a larger and more profitable share of the market. In a challenging economy where the customer is king, how do you position the features and benefits of the products and services you represent in such a way that the customer will view you as a preferred choice?

This intensive, hands-on, activity-driven program teaches skills that boost sales and profitability through increased understanding and effective implementation of the selling process. It helps sharpen the selling skills of even experienced sales personnel, empowering you to take advantage of every sales opportunity and aggressively expand your business professionally. By providing you with a rigorous training environment, your active participation in our program will enable you to apply and sustain your learning to a point of forming winning habits. You will have the ability to create the greatest positive impact at every given opportunity when facing your customers every time.

High Impact Selling Skills: FMCG focuses on the following areas:

  • Active listening
  • Communication
  • Discovery
  • Influence
  • Structured selling process

Training Outcome

After completing the training, you should be able to:

  • Close the sale with minimum effort and maximum results in revenue and profitability
  • Create a loyal relationship between the customer and your company’s brand and what it represents
  • Maximize the effectiveness of every customer interaction
  • Sell almost anything to almost anyone, every time
  • Use various selling strategies to develop winning solutions for your customers

Program Outline

Day 1:

Module 1: Overview

  • Context
  • What is our sales
  • Mapping our plan
  • WIIFM
  • Habits of a successful sales professional

Module 2: Engagement – Setting The Stage

  • Creating positive first impressions
  • Applying influencing principles
  • The Customer Relationship Ruler
  • Finding common ground
  • Transition statements

Module 3: Engagement Rules

  • Building credibility
  • The 4 Customer Behavioral Styles
  • Identifying your personal style
  • Developing your style towards effective selling
  • Shifting into positive action

Module 4: Discovery – Understanding Customer Needs

  • Discovery questioning techniques
  • Funneling
  • Active listening techniques
  • The art of being curious
  • Prioritizing needs

 

Day 2:

Module 5: Selling Benefits

  • The Customer Needs Pyramid
  • Matching customer needs with benefits selling
  • Creating USPs
  • Using Customer Value Drivers and Sell-In models
  • Crafting effective sales conversation

Module 6: Handling Objections

  • Types of objections
  • Dealing with different types
  • Handling tactical objections
  • Hold trade
  • Confirming agreements

Module 7: Closing The Sale

  • Business sales
  • What
  • Types of buying signals
  • Closing techniques
  • Identifying follow-up actions

Module 8: Great Execution

  • Using Sell-Out models for maximum impact
  • Perfect Outlet definition
  • Execution priorities
  • Winning at the point of sales
  • Long term partnership

This course includes:

2 Days
Beginner
8 Modules

InPsyFul Learning & Solutions Sdn. Bhd. (formerly known as Talent Intelligence Sdn. Bhd.)
200801030549 (831880-U)

Address:
Suite A-29-01 Vertical Business Suite Bangsar South,
No. 8, Jalan Kerinchi,
59200 Kuala Lumpur, Malaysia

Phone:
(+603) 2783 9602

Email:
[email protected]

Let's talk.

Have a question or need more information? Fill out the form below and we will get back to you as soon as possible.

Let's talk.

Interested in our training solutions? Have a question or need more information? Fill out the form below and we will get back to you as soon as possible.