Customer Relationship Marketing

Customer relationship marketing is a technique based on client relationships and customer loyalty. Using customer data and feedback, companies utilising this marketing strategy develop long-term relationships with customers and enhance focused brand awareness. The goal is simple: improve business relationships. With more enterprises putting the customer at the centre of their marketing strategies, customer relationship marketing remains prominent among organisations that strive to foster customer loyalty and cultivate brand ambassadors.

In this programme, the participants will learn how to build trust with and engage customers to establish brand loyalty and reduce customer churn. One of the best strategies for building relationships with customers is focusing on emotion. This approach will enable participants to achieve customer satisfaction, retention, and loyalty, thereby effectively improving overall business performance.

Training Outcome

After completing the training, you should be able to:

  • Apply techniques for building rapport
  • Relate to the importance of customer loyalty
  • Express SEA skills for sales
  • Recognise the importance of communication
  • Identify the need for customer retention in sales
  • Distinguish the need for customer loyalty

Program Outline

Module 1: Interpersonal Skills
  • Apply seven methods for developing better interpersonal skills
  • The five types of communication
  • Effective communication for salespeople
  • Activity: Role Play

 

Module 2: Building Rapport
  • What is rapport?
  • Ways of building rapport
  • How to use words to build rapport
  • Pacing & Leading
  • Activity: Role Play – Building Rapport

 

Module 3: SEA Skills for Sales
  • The big “S” in Sales
  • Fundamentals of sales ethics
  • Tackling the right way of approach
  • Activity: Role Play

 

Module 4: Customer Loyalty 101
  • Why customer loyalty?
  • Customer service vs customer loyalty
  • Importance of the customer
  • How to keep customers loyal?
  • Activity: Positive & Negative Impact

 

Module 5: Customer Retention Strategies
  • Creating customer experiences
  • Personalised services
  • Customer education programme
  • Activity: Role Play

 

Module 6: Value-Added Services
  • Employ creative product bundling techniques
  • Cross-selling and upselling techniques
  • How to identify upselling opportunities?
  • Activity: Case Study

This course includes:

2 Days / 14 Hours
Beginner
6 Modules

InPsyFul Learning & Solutions Sdn. Bhd. (formerly known as Talent Intelligence Sdn. Bhd.)
200801030549 (831880-U)

Address:
Suite A-29-01 Vertical Business Suite Bangsar South,
No. 8, Jalan Kerinchi,
59200 Kuala Lumpur, Malaysia

Phone:
(+603) 2783 9602

Email:
[email protected]

Let's talk.

Have a question or need more information? Fill out the form below and we will get back to you as soon as possible.

Let's talk.

Interested in our training solutions? Have a question or need more information? Fill out the form below and we will get back to you as soon as possible.