Negotiation is an integral part of everyday life for every entrepreneur and business manager. During the average working day, the chances are you will find yourself embroiled in dozens of negotiations – some small, some major, and a few crucial to the success of yourself, or your company. From simple, day-to-day negotiation to dealing with a significant supplier who wants to hike prices by 10%, you are playing a kind of poker game with one or more individuals whose interests are not necessarily the same with yours. Negotiation is part of life and if you don’t get good at it, you are more likely to sink that swim.